Future Now's GrokDotCom / Marketing Optimization BlogMarketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc.How to Avoid Marketing to Yourself- May 31, 2008 What ever happened to &8220;You&8221; You were on a roll. Just two years ago, You were Time magazine&8217;s person of the year. When Web 2.0 changed everything, You were there. You did it. You turned the Web into the &8220;interactive&8221; medium we always knew it could be. You changed the rules. You took control. So what happened Lately, ...http://www.grokdotcom.com/2008/05/30/marketing-to-yourself/ To Boost Conversion, Dont Focus on Exit Pages ONLY- May 28, 2008 There&8217;s no one formula for what to look at in your web analytics to try and gain insight into what your visitors are experiencing and how they&8217;re reacting to what&8217;s there. Each site behaves differently and has different strengths and weaknesses. When I recently walked through my client&8217;s analytics with them, she pointed out that the ...http://www.grokdotcom.com/2008/05/28/website-conversion-and-exit-pages/ Im Not Illiterate, But I Did Stay at a Holiday Inn Express- May 27, 2008 You&8217;ve probably seen the commercials: Nuclear meltdowns, pro sports athletic training, rodeo clowns, daredevil motorcycle riders &8212; all sorts of people are smarter and more prepared for life because of their choice of hotel. &8220;Are you new to the team&8221; asks the nuclear engineer of the stranger who saves a frazzled control room from reactor meltdown. &8220;Actually, ...http://www.grokdotcom.com/2008/05/27/holiday-inn-express-campaign/ How to Gain and Act on Customer Insights- May 23, 2008 Testing and optimization are a necessity in any marketing endeavor. I&8217;ve gone deeper into the subject in several columns, such as &8220;Conversion Folly Funnel&8221; and &8220;We Tried That Already.&8221; Today, I want to focus on one aspect of optimization: customer insight. Success in testing doesn&8217;t necessarily indicate success in customer insight. For example, you can test ...http://www.grokdotcom.com/2008/05/23/how-to-gain-and-act-on-customer-insights/ Why Consumer Data Isnt Telling You What You Need- May 22, 2008 It&8217;s not often I read an article and stand up and cheer. Well, a recent Advertising Age interview had me doing just that. And, yes, I did get some funny looks from those around me. Who had me doing the Tiger Woods I-just-made-another-eagle-putt fist pump Avinash Kaushik. (The title of the Mya Frasier&8217;s ...http://www.grokdotcom.com/2008/05/22/listening-to-customers/ Top 10 Online Retailers by Conversion Rate: April 2008- May 22, 2008 Here they are, the top 10 converting retail sites for April 2008 1. Proflowers.com -27.5% 2. Office Depot - 25.8% 3. Lands End - 24.8% 4. QVC - 19.4% 5. CDW - 19.1% 6. HSN - 16.8% 7. Vistaprint - 16.8% 8. Oriental Trading Company - 16.5% 9. Williams-Sonoma - 15.6% 10. eBay - 14.8% Source: Nielsen Online Marketing Charts While Office Depot, Lands End, QVC, ...http://www.grokdotcom.com/2008/05/22/top-10-online-retailers-by-conversion-rate-april-2008... |