Dont B 2 Casual w Ur Mktg Comms!- July 31, 2008 Whether you are sending an email message from your Blackberry or desktop, don’t be too clever when it comes to business development communications with clients, referral sources or prospects. Leave such for your closest friends and family. Why Because it isn’t cute any more (I know, I know – old foggy-speak). And it could send a couple of undesirable messages: you are in a hurry, lazy, too busy, etc. to type a clear message, or recipient...http://www.legalmarketingblog.com/marketing-tips-dont-b-2-casual-w-ur-mktg-comms.html Why Aren't Law Firms Talking To Their Clients More- July 29, 2008 An article (available to Association of Corporate Counsel members) by Susan Jacobsen that appears in the April 2008 issue of ACC’s “Hands On” addresses some “Lessons for Law Firms” as a result of a GC panel discussion at the 15th Annual Marketing Partner Forum this past January. Fred Krebs, the president of ACC, was moderator of the panel and cited results from the 2007 ACCSerengeti Managing Outside Counsel Survey, specifically “…noting that...http://www.legalmarketingblog.com/client-communications-why-arent-law-firms-talking-to-the... Niche It: Stop Chasing Those Undesirable Cases and Clients- July 24, 2008 Can’t imagine anyone arguing with the statement that lawyers are happiest when they are doing the work they enjoy for clients they like. Although I have covered this topic more than a half-dozen times, it is worth mentioning again. Especially when you run across a succinct article that emphasizes the point so well. Chuck Newton’s Ride The Third Wave blog has such an article about chasing cases and clients you don’t want. His point is that when you are working on...http://www.legalmarketingblog.com/marketing-tips-niche-it-stop-chasing-those-undesirable-c... Become a Networking "Stalker"- July 22, 2008 Too many of us, myself included sometimes, approach networking with first trepidation and then with resignation. Unfortunately, with that approach the results are usually less than satisfactory. One should not just attend a networking function and hope for the best. As in hoping that clients will gravitate to your presence, and you will leave the room with them hanging off your back just like those rainmakers you hear about. Not a good game plan. Ford Harding has a couple of...http://www.legalmarketingblog.com/marketing-tips-become-a-networking-stalker.html Strategic Marketing or Just Common Sense During a Recession- July 17, 2008 Ran across an interesting article by Glenn Ebersole that appears on EzineArticles.com that talks about the need for a strategic action plan during a recession. Strategic planning is always a good idea, but sometimes we consultants can overcomplicate a process when a common sense approach is all we’re talking about. Although I may not precisely agree with all his points, Ebersole recommends 10 action items that are worth considering: Never stop developing business (agreed that..http://www.legalmarketingblog.com/marketing-plans-strategic-marketing-or-just-common-sense... How to Build Long-Term Relationships- July 15, 2008 Whether you are trying to build a relationship after landing a new client, or to enhance existing client relationships, there are effective things a lawyer can do to accomplish both. A Q&A article by Frank D’Amore that appeared in The Legal Intelligencer a couple of days ago, and on Law.com’s Small Firm Business, provides some good advice on the topic. D’Amore suggests five things that you can do to build client relationships: Get to know the client’s business...http://www.legalmarketingblog.com/client-communications-how-to-build-longterm-relationship... (Untitled)- July 14, 2008 Testimonials Over the years Tom has been gratified by the letters and e-mails he has received from lawyers, both those he has worked with while an in-house marketer, and while a consultant. Excerpts from those communications are included below. Copies of the full letters are available upon request. "Tom, I mean every word: "Working with Tom Kane was my first real experience with legal marketing...The experience with Tom was eye opening. His advice was practical, concrete, and most...http://www.legalmarketingblog.com/testimonials-.html Down Economy: Rainmakers Need Not Worry- July 10, 2008 According to an article by Jamie Heller on the Wall Street Journal’s Law Blog, law firms are not going to have a good year. In fact, according to a Wachovia Wealth Management group that services law firms, firms are looking at a downturn of 5% - 6%. And that “is going to be a good year,” or as one of the group’s members put it, “flat’s the new up.” The evidence, especially in firms over 300 attorneys, shows that firms are tapping credit lines...http://www.legalmarketingblog.com/marketing-tips-down-economy-rainmakers-need-not-worry.ht... Now, More Than Ever, Talk With Your Clients- July 8, 2008 Two recent surveys really point out how important it is for law firms to stay very close to their existing clients. Not only by communicating constantly, but seeking feedback on how the firm is doing. Why Because clients, especially in-house counsel, continue to be concerned about the costs of outside legal services. As a result, both surveys tell us that corporate counsel are going to bring more legal work in-house and fire outside law firms: InsideCounsel’s 19th Annual...http://www.legalmarketingblog.com/client-communications-now-more-than-ever-talk-with-your-... Stop Marketing - Today!- July 1, 2008 Okay, only if you are going on vacation today. The point is that if you plan to take a vacation this summer, truly take a v-a-c-a-t-i-o-n. It will allow you to come back – not only to your law practice, but your business development activities as well – with a fresh look and attitude. We all need time off. Heck I’m thinking of taking the next six months off myself. I WISH! At any rate, Bruce Allen at Marketing Catalyst has a post about taking time...http://www.legalmarketingblog.com/marketing-tips-stop-marketing-today.html |