Seek Client Feedback For The Right Reasons- August 14, 2008 Although I believe that law firms will gain more work from clients because they seek feedback on how they are doing, that cannot be the reason for undertaking such a program. The honest reason for seeking client feedback must be based on caring for the client and the relationship. All else will take care of itself. Bruce Allen over at Marketing Catalyst has a post that spells out “The Wrong Reason for Client Satisfaction Programs.” He advises firms to avoid...http://www.legalmarketingblog.com/marketing-tips-seek-client-feedback-for-the-right-reason... Get Top of Mind Awareness and Increased Revenues Through Innovation- August 12, 2008 A recent survey spells out how innovation not only helps keeps certain law firms top-of-mind, but also more profitable. My friend Stacey West Clark has another great article (her standard fair) that appears on Law.com’s Small Firm Business about BTI's Survey of National Market Awareness 2008. Her article actually covers a speech by Marcie Shunk, a principal of BTI Consulting Group, who shared some of her insights about the aforementioned, said survey (sorry, the adjectives were.http://www.legalmarketingblog.com/marketing-tips-get-top-of-mind-awareness-and-increased-r... Time to Get Religion When It Comes to Client Service- August 7, 2008 Building on an earlier post of mine about avoiding paying lip service to client service. Dan Hull over on What About Clients blog has a very interesting post he calls “All Hat, No Cattle.” I am a fan of Dan’s blog, and as the name implies he is BIG on client service. He states that “superior work alone won’t keep a good client…coming back.” And client service (CS) has to be engrained into the firm’s culture, so that everyone buys..http://www.legalmarketingblog.com/marketing-tips-time-to-get-religion-when-it-comes-to-cli... Take Your Web Site Up A Notch With SEO- August 5, 2008 There probably isn’t any lawyer (who has heard about the Internet) who doesn’t know the importance of search engine rankings. Over last couple of years I’ve become a big believer in the importance of search engine placements, since this blog during that period has been ranked second on Google and Yahoo for legal marketing. So, there isn’t any question that optimizing your site for the maximum impact on search engines is an important business development...http://www.legalmarketingblog.com/marketing-tips-take-your-web-site-up-a-notch-with-seo.ht... |