BusinessWeek -- CEO Guide To TechnologyNew technologies are revolutionizing the way companies -- from Web startups to Dow titans -- manage their businesses. This monthly podcast series will highlight innovation in areas like next-generation Web applications, IT security, and even podcasting.The CEO Guide to Prediction Markets- August 7, 2006 Prediction markets are speculative markets created for the purpose of aggregating information and forecasting future events. Prediction markets work like stock markets and can be used to forecast everything from who will win the Super Bowl to the outcome of a presidential election. The technology is just starting to make its way into corporate pilot projects. About two dozen companies are now using prediction markets to forecast future sales revenue, product launch dates, future pricing and the.http://www.businessweek.com/mediacenter/podcasts/guide_to_tech/guidetotech_08_07_06.htm |