BusinessWeek -- CEO Guide To TechnologyNew technologies are revolutionizing the way companies -- from Web startups to Dow titans -- manage their businesses. This monthly podcast series will highlight innovation in areas like next-generation Web applications, IT security, and even podcasting.The CEO's Guide to Social Networks- September 11, 2006 Social networks aren't just for teens anymore. Executives and companies are increasingly using online social networks for a wide range of activities including recruiting, branding, advertising, sales, business development, market research and customer service. There are a number of social networks designed for executives, including LinkedIn, Ryze, OpenBC and Ecademy. Other firms are creating their own social networks to keep in contact with both company alumni and customershttp://www.businessweek.com/mediacenter/podcasts/guide_to_tech/guidetotech_09_11_06.htm |