eduwebbuzz.com Blogthe "buzz" on marketing and web development in higher education and beyondWeb Analytics Resources- July 25, 2008 My time as your July blogger is at an end. Ive enjoyed your correspondence over the last month and hope you found the case study useful. I thought Id end by sharing some of my favorite resources on this subject with you. Web Analytics Association Works to establish and maintain consistent standards for web performance measurement. Conference ...http://eduwebbuzz.com/blog/2008/07/25/web-analytics-resources/ Case Study: Puzzling over Web Analytics, Part Two- July 18, 2008 Now that Ive kept you in suspense long enough, youre probably wondering how we used web analytics to identify an alternative strategy for the ad billboards. After reviewing initial traffic performance (a benchmarking analysis), we noticed that there were several somewhat popular ad billboards and many lackluster ones. Surprisingly, the unpopular billboards clustered around the sameconcept ...http://eduwebbuzz.com/blog/2008/07/18/case-study-puzzling-over-web-analytics-part-two/ Case Study: Puzzling over Web Analytics - Part 1- July 10, 2008 Web analytics is as hot a topic as the recent weather in Austin, Texas. (And weve been hitting record highs in the 100s been since early May!) If youre new to web analytics and not sure where it applies or are working hard to convince your CMO about the value of web performance measurement, I ...http://eduwebbuzz.com/blog/2008/07/10/case-study-puzzling-over-web-analytics-part-1/ |