eduwebbuzz.com Blogthe "buzz" on marketing and web development in higher education and beyondTracking Key Performance Indicators- August 25, 2008 I thought it was a reasonable question. Last month, in a meeting with the Enrollment VP at a fast-growing, mid-sized career college, I asked him to define success. &8220;What is you most important KPI&8221; I queried. Silence&8230;blank stare. I immediately filled the awkward quiet with an explanation. &8220;Almost every school I speak with tracks their Key Performance ...http://eduwebbuzz.com/blog/2008/08/25/tracking-key-performance-indicators/ Is lifetime value of a student the most important performance indicator in EDU Marketing- August 22, 2008 The cable guys can&8217;t be wrong! In virtually every industry that suffers steep upfront customer acquisition costs, the Lifetime Value of a customer (LTV) is the single most important economic indicator of marketing success. Sure, short-term ROI on direct marketing costs are important, but those costs need to be viewed in the context of the bigger ...http://eduwebbuzz.com/blog/2008/08/22/is-lifetime-value-of-a-student-the-most-important-pe... lead quality- August 11, 2008 I&8217;ve heard one admissions VP call it the new wild, wild west. Another just narrowed her eyes, pursed her lips and shook her head slowly when I brought up the topic of Internet lead quality. No doubt, lead quality is declining while lead costs are on the rise. Lots of culprits here. Increased competition among ...http://eduwebbuzz.com/blog/2008/08/11/lead-quality/ |