Garrick Van Buren .com » Customer RelationshipMaking Technology More PersonableIf Not Traffic and Page Views, What Do We Measure- November 22, 2006 Over lunch with a local start up, the conversation moved towards Digg, encouraging &8216;Digg&8217;ing, and generally putting more guarantees around getting &8216;Dugg&8217;. While it&8217;s great for exposure, it akin to unloading a bus fleet of tourists into your house. Sure, some of them may stick around and have a beer but, is the line to ...http://garrickvanburen.com/archive/if-not-traffic-and-page-views-what-do-we-measure VRooooM- November 20, 2006 &8220;We&8217;re talking about relieving vendors of the need to do complex guesswork about what customers want&8230;We&8217;re talking about flattening the power relationships between vendors and customers, for the good of both.&8221; - Doc Searlshttp://garrickvanburen.com/archive/vroooom Measuring What You Cant Automate- November 14, 2006 &8220;I think how much better it would be if we could just measure how much people care.&8221; - Dave Slusher Like Dave, I don&8217;t understand the fascination with measuring downloads. Well, I take that back - I understand it for producers trying to woo advertisers. I don&8217;t understand why advertisers would want to base their ad ...http://garrickvanburen.com/archive/measuring-what-you-cant-automate Building Communities is Building Commerce- November 11, 2006 Lots of conversations this weeks about building online communities: forums, weblog networks, mailing list, what have you. All with organizations having a vested, commercial interest in growing a community. While they expressed skepticism about a community gathering around their commercial interest, I wasn&8217;t concerned. It&8217;s already happening.A group of people somewhere are already talking about ...http://garrickvanburen.com/archive/building-communities-is-building-commerce |