brainloaf - Marketing Project Management, Campaign Management, Web To PrintYour daily slice of gray matter. A weblog about Inteligent Marketing Technology.(Untitled)- May 28, 2008 Mac Strikes from Withinhttp:www.marketingtwo.commac-strikes-from-within.html Comments One of the big shifts in the marketing paradigm today is in the relationship of customers to the sales process. The broadcast marketing model was all about persuading customers to buy (by interrupting with effective, outbound messages). The P2P marketing model is based on inspiring customers to both buy and advocate your brand to others (by providing relevant products, service, content, and.http://www.brainloaf.com/2008/05/28.html#a470 (Untitled)- May 28, 2008 The Boxhttp:weeklyramble.wunderman.comindex.phpweblogthe_box Harold Burson always answered his own phone. He encouraged us to do the same. &8220;Clients pay to speak with you&8221; &8211; not with layers of gatekeepers&8230;was his lesson. Weekly Ramblehttp://www.brainloaf.com/2008/05/28.html#a469 (Untitled)- May 28, 2008 Abandon the Super User, Focus on Customershttp:www.marketingshift.com20085abandon-super-user-focus-customers.cfm I am the digerati -- more or less -- which is exactly why companies should ignore me. My television is run by one of the five computers I own. My phone receives RSS feeds, email and texts all day. My Outlook Calendar is synched with Google Calendar. I have a multimedia blog about media and journalism, complete with a wiki and social network. All that gadgetry is necessary for..http://www.brainloaf.com/2008/05/28.html#a468 (Untitled)- May 28, 2008 The top 8 mistakes in usability (and companies investing in it)Mark Hurst Describes the top 8 mistakes in usability in his Good Experience newsletter. 1. Not conducting any customer research. 2. Conducting "pretend" research. 3. Conducting research, but the wrong type. 4. Conducting one-on-one research, but with tasks defined beforehand. 5. Not inviting stakeholders to attend research. 6. Not prioritizing findings. 7. Not relating to business objectives. 8. Missing the larger picture....http://www.brainloaf.com/2008/05/28.html#a467 (Untitled)- May 19, 2008 Advertising Frequency: How many times is it effectiveArticle So how many times does a consumer need to see your advertisements before heshe will remember, respond and then buy from you Marketers call this effective advertising frequency.Well, it really varies depending on whether it is push or pull advertising.Push advertising - most traditional offline advertising such as magazine, newspaper, TV as well as online banner ads and emails are push marketing.Pull advertising - Examples are...http://www.brainloaf.com/2008/05/18.html#a466 (Untitled)- May 8, 2008 Security Lost in Web 2.0 ShuffleArticle An under-reported story in all of this Web 2.0 euphoria is that all of these sharing applications and new interactive applications can increase security risks. Users now ingest new widgets and applets with nearly reckless abandon, and that can be problematic. On the development side, web publishers can't forget to prepare for the traffic that hopefully will arrive when you launch a new destination or service. As GigaOm points out, malicious types...http://www.brainloaf.com/2008/05/08.html#a465 (Untitled)- May 8, 2008 Four more words Article Connect like-minded people. My previous post only captured one part of the equation... the work of the marketer marketing to (or at) the consumer. It leaves out the future, which involves finding and leading and empowering the tribe of people who surround your organization. While the obvious successes are sites like Facebook or Flickr or Twitter, this idea of connection is far more pervasive than that. Starbucks connects people, and so does Apple. Accounting.http://www.brainloaf.com/2008/05/08.html#a464 |