Transparency. Feedback. Connection. Participation.- July 30, 2008 With AdTech '08 Chicago just around the corner, I thought I would give you more insight into my presentation on "How Online Communities Help Create Customer Evangelists". Once you read the teaser, feel free to stop by the booth (406) next week to join in on the conversation. As I see it, there are four things to consider (keeping in mind that your unique business needs will drive your overall strategy), and here they are: Online communities are a great way for organizations to...http://communityserver.com/news/team-blog/transparency-feedback-connection-participation/ A Peek Into Future Development Plans and Product Release Timeframes- July 30, 2008 DISCLAIMER: This information describes our general product direction at this time and should not be relied on in making a licensing decision. The future development, release and timing of features and functionality remain at our sole discretion and may be changed at any time without notice. Sorry . . . had to get that out of the way. Now on to the good stuff! On any given day, we receive requests for more information about the future of Community Server, Community Server Evolution (our...http://communityserver.com/news/team-blog/a-peek-into-future-development-plans-and-product... Dark Marketing, a new phenomenon- July 27, 2008 True to form, our VP of Sales & Marketing, Tom Edwards, has an ongoing hobby of reviewing emerging trends around marketing and social media. (Guess that's why he's in Marketing and Sales.) :) His most recent point of interest is a new phenomenon called Dark Marketing. Defined in Wired recently, Dark Marketing is "discreetly-sponsored online and real-world entertainment intended to reach hipster audiences that would ordinarily shun corporate shilling." Why is this important Because as Tom..http://communityserver.com/news/team-blog/dark-marketing-a-new-phenomenon/ AdTech '08 Chicago is just around the corner- July 23, 2008 Mastering Brand Performance and Effective Marketing Solutions is what AdTech ‘08 Chicago is all about. It's pretty straight forward, right Well, it's easier said then done, that's for sure. Web 2.0, social networking, social computing, online communities... whatever the heck you want to call it... can help you generate ideas, discover products, and yes, even extend your brand online via a cost-effective alternative marketing channel. (Whew! That was a mouthful.) Ed Moran, Director of...http://communityserver.com/news/team-blog/adtech-08-chicago-is-just-around-the-corner/ |