Driving Traffic To Your Web Site Using Community Server- August 27, 2008 Does this scenario sound familiar My site is registered with the major search engines. I've been assured that it’s SEO-friendly, there's a good linking strategy in place, and we are testing banner advertising . . . but I’m not getting the traffic I was promised, and my visitors aren’t sticking around. What’s going on It's simple. You need more relevant content on your Web site! Now listen carefully. I'm not saying you should scrap what you’re doing today (because a.http://communityserver.com/news/team-blog/driving-traffic-to-your-web-site-using-community... Dell's Andy Lark On Social Media- August 23, 2008 Hat tip to my fellow Telligenti Jim Gross for pointing us to a recent video interview conducted by Uberpulse at a Dell event in San Francisco. Open (minds, finds, conversations) emphasized a quote from Lark below that portrays Dell's reliance on social media to drive its marketing strategy. "The social media stuff is probably the most important thing we do today, from a marketing standpoint. A lot of the other elements of our marketing mix has sort of become more and more...http://communityserver.com/news/team-blog/dell-s-andy-lark-on-social-media/ 7 Questions To Ask Your "White Label" Social Networking Vendor- August 21, 2008 I presented some thoughts on choosing a white label social networking platform recently at Adtech Chicago and thought I'd elaborate on some of the pitch points. You can tell the focus drove deeper than product comparisons and suggested a more thorough look at the vendors themselves. How do they use their own product How do they go to market Who are their partners and how do they play off one another to create value What's The Platform's Sweet Spot Does the vendor's strength play unevenly...http://communityserver.com/news/team-blog/7-questions-to-ask-your-quot-white-label-quot-so... The Tactical Road To Enterprise 2.0- August 21, 2008 There's certain times when you have that gut feeling about something. That time when you just know there's better ways to do things but you can't seem to decipher the right approach to get there. One shift in today's business landscape that doesn't make it any easier is enterprise 2.0, big brother of its more publicized and consumer-oriented Web 2.0.While few of the digerati would ever debate enterprise 2.0's worth, a lot of businesses still struggle with where to start or how to build a team..http://communityserver.com/news/team-blog/the-tactical-road-to-enterprise-2-0/ BtoB Webcast: The B2B Marketers Guide to Building Online Communities- August 12, 2008 Looking at building a an online social network where people can connect, collaborate and share information And do you need help doing it This Webcast (Hosted by Ellis Booker, Editor, BtoB Magazine and Media Business and guest speakers Maggie Fox, CEO, Social Media Group, Rob Howard, CEO, Telligent, Jeff Sandquist, Technical Evangelist, Microsoft) will help you understand the power of social computing and how to measure its value. During this hour-long session, we’ll look at how..http://communityserver.com/news/team-blog/btob-webcast-the-b2b-marketer-rsquo-s-guide-to-b... |