Persuasive e-Marketinge-marketing blog loosely aimed at the eCommerce industryA War of Attribution: Who gets credit for a conversion- September 16, 2008 As an analyst for a vendor, I get a question asked all the time that I am sure all vendors and practitioners work with when dealing with their respective HiPPOs (Highest Paid Persons Opinion - An acronym I use fondly). How can I prove your campaigns worked Show me a nice clean ROI report in my ...http://blog.sitebrand.com/2008/09/16/a-war-of-attribution-who-gets-credit-for-a-conversion... Webinar: Supercharge Your Demand Generation with Personalization- September 11, 2008 Sitebrand is teaming up with Marketo for what promises to be a very interesting webinar on Sept 25&8230; As marketers, we&8217;re all driven by the needs to find leads and convert them. But it&8217;s not always such a simple task&8230;.especially when you&8217;re trying to engage with someone who hasn&8217;t even told you their name. And that&8217;s ...http://blog.sitebrand.com/2008/09/11/webinar-supercharge-your-demand-generation-with-perso... Hello, Bonjour, Hola, Guten Tag, Namaste, Marhaban, Salve..- September 10, 2008 Web personalization is all about creating a unique experience for online shoppers, being able to speak to a customer on a personal level based on what their looking for and where their coming from. There are several bloggers out there talking about how it&8217;s important to geo target customers and recognize their location, and ...http://blog.sitebrand.com/2008/09/10/hello-bonjour-hola-guten-tag-namaste-marhaban-salve/ Meet at Shop.Org Win a Flip Video- September 9, 2008 Shop.Org is just around the corner and Sitebrand is psyched to be part of it! We&8217;re exhibiting in booth 335 so if you&8217;re planning to attend, make sure you drop by and say hi. On top of great conversations, we&8217;re also having a draw where you could win a fab Flip Video - we bought ...http://blog.sitebrand.com/2008/09/09/meet-at-shoporg-win-a-flip-video/ Its harder than it looks!- September 4, 2008 Launching a new website is no easy task especially when youre a marketing company marketing to marketers! Yowza! But weve done it and were damn proud. You see this isnt just a pretty website. Sure it does a sexy job unveiling Segment&38;Serve Sitebrands personalization platform that was previously known as the Retail Marketing Suite. But ...http://blog.sitebrand.com/2008/09/04/its-harder-than-it-looks/ |