Persuasive e-Marketinge-marketing blog loosely aimed at the eCommerce industrye-Coupons vs. Sunday Paper Coupons vs. Discounting at All- August 26, 2008 As holiday selling strategies are in full swing, conversations around e-coupons surface. Coupons - whether they are online (via email or a website)or traditional (like those in the Sunday paper which are also referred to as free-standing inserts or FSIs) - are a great sales incentive, margins permitting of course. In reviewing MarketingSherpa&8217;s 2008 Email ...http://blog.sitebrand.com/2008/08/26/e-coupons-vs-sunday-paper-coupons-vs-discounting-at-a... The way the cookie crumbles: The future of the cookie and its role in web marketing.- August 25, 2008 There has been a bit of concern recently in the analytics community about the new version of Internet Explorer and its potential ability to significantly increase the number of Internet users who delete or block cookies from their browser. I read this and had a moment of panic. For those of you who dont know, it is ...http://blog.sitebrand.com/2008/08/25/the-way-the-cookie-crumbles-the-future-of-the-cookie-... Catalog-files.- August 22, 2008 People always seem to talk about their dog&8217;s age in &8216;dog years&8217; which I am told works out to be about 7:1. Rover may be only 3 people years old, but pooch is now slightly older than our industry. Don&8217;t forget that online retail is only creeping up on 20 people years of age. &8230;&8230;&8230;.I ...http://blog.sitebrand.com/2008/08/22/533/ Stay Current and Stay Fresh..- August 15, 2008 Before I get into this ongoing trend of keeping you all up to date on the most effective method of using web personalization I would just like to quickly introduce myself. As a Senior Account Manager here at Sitebrand for over 2 years I&8217;ve had the opportunity to deal with several IR500 accounts. Being able ...http://blog.sitebrand.com/2008/08/15/stay-current-and-stay-fresh/ Marketing and Juggling Schedules- August 14, 2008 We all know that with summer comes lots of holiday times and schedule juggling&8230; But as marketers, we can&8217;t stop marketing! So thought leadership and lead generation remain a top priority 12 months a year. So here&8217;s a tip I&8217;ll share with you and it&8217;s something I wish I had thought of earlier. It&8217;s with respect to ...http://blog.sitebrand.com/2008/08/14/marketing-and-juggling-schedules/ |