CorporatePRCommentary on the theory and practice of public relations and organizational communications from Elizabeth Albrycht.The Question Concerning Social Networks: Existence or Meaning- February 21, 2008 Over the past couple of weeks I have been bookmarking (del.icio.usealbrychtsocialnetwork) and reading a variety of articles and posts about social networks, with an emphasis on corporate or white label ones. There is a wealth of material out there; Jeremiah Owyang tracks this area closely for Forrester, for one. What I thought I'd do is synthesize here what, in my opinion, is some of the more interesting advice and thoughts out there. This isn't a "10 steps to successful social...http://ringblog.typepad.com/corporatepr/2008/02/the-question-co.html Don't Become a "Walking Dead" Brand: Listen, Acknowledge, Demonstrate- February 15, 2008 The more I look at corporate social media (or conversational marketing) efforts (to use an umbrella term(s)), the more I think three things must happen: listen, acknowledge, demonstrate. First: A company must listen to what its customers are saying. Whether that is within a branded social network constructed by the company itself or among the forest of social media tools that currently exists, it is a foundational skill. Second: The listeners at the company should acknowledge what they hear....http://ringblog.typepad.com/corporatepr/2008/02/dont-become-a-w.html |