CorporatePRCommentary on the theory and practice of public relations and organizational communications from Elizabeth Albrycht.Book Review: Groundswell- April 25, 2008 I reviewed Groundswell, by Forrester analysts Charlene Li and Josh Bernoff, (thank you Jeremiah Owyang for offering me a review copy) for two purposes. The first was in my quest to find a good overall strategy book to use for my upcoming classes in new technologies for PR and marketing. The second was to, hopefully, learn something new (given I am so immersed in the field of social media, I am always on the quest for new empirical insights vs. the same old rehashed assumptions). I am happy to...http://ringblog.typepad.com/corporatepr/2008/04/book-review-gro.html Confronting the Upcoming Challenge in Achieving Brand Awareness in France- April 22, 2008 I wanted to share with you a document I recently prepared that attempts to both summarize the current challenges facing brand managers in France together with some ideas of how these challenges might be met. I believe the analysis makes sense for companies in many markets, so thought I would share it with you. To frame it for you: this paper was written as something that could be taken to a senior executive, so has an overall strategy (vs tactical) approach. It was inspired, in part, by a final.http://ringblog.typepad.com/corporatepr/2008/04/confronting-the.html A Seemingly Endless Transitionary Phase- April 11, 2008 That is what my life seems like these days, endless transition (long, personal postupdate to follow). Of course there are a few solidities, most important of which is my husband, my daughter, my big extended family. But when it comes to my professional life and interests, everything is remarkably fluid right now. And given my childcare challenges, the little peep comes first. I have been extraordinarily lucky to have been able to spend the majority of my time with Ellora during her first...http://ringblog.typepad.com/corporatepr/2008/04/a-seemingly-end.html |