CorporatePRCommentary on the theory and practice of public relations and organizational communications from Elizabeth Albrycht.Seminar on Innovation & Branding- May 16, 2008 I have been asked to teach a seminar on innovation and branding at ISCOM the first week of June. This is for students pursuing a fifth year (BAC +5) - kind of like a master's degree in the US. As part of the seminar, teams of students will give an oral presentation. I am going to ask them to present an analysis of emerging mobile strategies across a couple of countries, with a focus on B2C. If you have recommended sources or ideas, please drop them into the comments. Thanks!http://ringblog.typepad.com/corporatepr/2008/05/seminar-on-inno.html |