Food BasicsCooking - Shopping - EatingOn rolls- October 23, 2005 Seth Godin was talking about rolls in the context of mediocrity: "Mediocre rolls are easier and more predictable. Once you figure out how to make a mediocre, tasteless, soggy roll, you can do it over and over again." What so many mass-producers of baked goods (the grocery stores, etc) don't seem to get is that you can destroy the taste and texture of a great roll by putting it in a plastic bag. The same thing happens even when you have paper containers, if the rolls haven't been...http://wolves.typepad.com/food_basics/2005/10/on_rolls.html |