Majority of DTC Sites Lack Features That Are Standard in Other Industries- October 5, 2007 A recent study performed by Medical Broadcasting Co. and CBI Research shows that the majority of pharma websites serve as little more than information centers. But by omitting standard interactive features, such as online video and rss feeds, pharma marketers...http://www.greaterrx.com/archives/topic_dtc_marketing/majority_of_dtc_sites_lack_features_... The Field is Open for HCP Targeted Marketing- October 4, 2007 Pharmaceutical companies could be doing more to reach physicians. According to Manhattan Research, consumer-targeted pharma websites draw up to 20-30% of their visits from physicians, indicating that HCP-targeted resources either do not exist or are not adequately marketed. Only 23%...http://www.greaterrx.com/archives/topic_hcp_marketing/the_field_is_open_for_hcp_targeted_m... Hearst Announces Purchase of RealAge- October 4, 2007 Publishing companies are expanding online offerings in health and fitness in an effort to capitalize on the growing consumer tendency to seek health information online. Recently, Hearst Magazines announced their decision to acquire RealAge, Inc. This trend may mean cost...http://www.greaterrx.com/archives/topic_online_marketing_general/hearst_announces_purchase... Health 2.0- October 4, 2007 Web 2.0 is a reality but Health 2.0 is still a concept because of concerns held by those in the pharma industry regarding user-generated content. Emily Culburtson explores what Health 2.0 will look like if and when it is put...http://www.greaterrx.com/archives/topic_trends/health_20.html Use of Virtual Case Studies in Medical Schools- October 3, 2007 The familiarity and comfort of younger physicians with virtual case studies means a growing opportunity for pharmaceutical companies to incorporate virtual case studies as interactive learning tools on their product sites. Full article from the Eliane Alhadeff blog....http://www.greaterrx.com/archives/topic_trends/use_of_virtual_case_studies_in_medical_scho... NielsenHealth Expands With the Introduction of Two New Services- October 3, 2007 The Nielsen Company announced the launch of two new services of NielsenHealth in late September: DiabetesBuzz and Heathcare Marketing Mix. While DiabetesBuzz tracks perceptions of diabetes through consumer-generated content, Healthcare Marketing Mix assesses the effectiveness of marketing campaigns. Full Article...http://www.greaterrx.com/archives/topic_impact_measurement/nielsenhealth_expands_with_the_... |