Burst Media Study Indentifies Women 25-34 As The "Super Searchers" Of Online Health Info- August 31, 2007 This survey of the online health habits of 3,700 adults found that females aged 25-34 are the most frequent online consumers of health information, and that this segment utilizes a greater variety of online resources than other segments. A full...http://www.greaterrx.com/archives/topic_online_user_behavior/burst_media_study_indentifies... Consumers Rely On Web and Doctor in Equal Order- August 15, 2007 The 2007 Consumer Medical and Health Information poll found that 70% of adults use the Web as a primary source for health information, while 72% cite their doctor as a primary source. Full Article from GovTech.com...http://www.greaterrx.com/archives/topic_online_user_behavior/consumers_rely_on_web_and_doc... Google And Microsoft Seek To Put Consumers In Control of Their Health Information- August 14, 2007 Google and Microsoft are seeking to change how healthcare is consumed by putting consumers in charge of their personal health records, in combination with advanced search tools and access to the vast resources of online health content. Helping to drive...http://www.greaterrx.com/archives/topic_trends/google_and_microsoft_seek_to_put_consumers_... Top 10 Pharma Product Sites Among Physicians- August 6, 2007 Manhattan Research has announced the leading pharma product website destinations for physicians, ranked by number of U.S. PCP visitors. "The latest research reveals physician site traffic is spread among product sites of new and early launch stage treatments, those with...http://www.greaterrx.com/archives/topic_hcp_marketing/top_10_pharma_product_sites_among_ph... Over 160 Million American "Cyberchondriacs" - A 37% Increase From Two Years Ago- August 6, 2007 Harris Interactive uses the term "cybercondriacs" to refer to online health information searchers. According to their new poll 160 million Americans now qualify as "cyberchondriacs," a 37% increase from two years ago. The poll also found that two-thirds (66%) of...http://www.greaterrx.com/archives/topic_online_user_behavior/over_160_million_american_cyb... |