New Entrants Challenge WebMD- July 30, 2007 Banking on the continued growth of the online healthcare category, well-funded upstarts are taking on the market leader WebMD. Full Article from AdAge (subscription required)...http://www.greaterrx.com/archives/topic_portals/new_entrants_challenge_webmd.html Online the 1 Drug Treatment Information Source for Consumers- July 25, 2007 A recent survey conducted by Prospectiv found that for the overwhelming majority of consumers (75%) the Internet is the first-choice resource for drug treatment information. Broadcast Media (15%) and magazines (10%) came in a distant 2nd and 3rd place. Online...http://www.greaterrx.com/archives/topic_dtc_marketing/online_the_1_drug_treatment_informat... |