Emotional Manipulation In Fundraising- June 3, 2008 BethDunn just wrote a great post about mail fundraisng appeals and two schools of thought that are applied to them throughout the industry.On the one hand there is the practical appeal to a donor's sense of logic and decency. On the other hand, there are the emotional appeals dripping with manipulation sent out to shock or shame a donor into action.While On Fundraising's primary focus is telephone fundraising, this subject matter is relevant to On Fundraising for two reasons.Mail appeals and...http://onfundraising.blogspot.com/2008/05/emotional-manipulation-in-fundraising.html |