Battle Of The Sexes (who gives more)- July 5, 2008 Good fundraisers typically stick with what works in a fund raising campaign choosing not to ask to many questions about why it works. While intuitively, many fundraisers know that women tend to make more donations in a given campaign or series of campaigns and perhaps if the fundraiser is intuitive enough, that men who give, generally tend to give higher amounts overall.Its not always easy to understand why this is so, and therefore for a fundraiser to take full advantage of this...http://onfundraising.blogspot.com/2008/05/telephone-donor-characteristics.html |