CRM & BI Realms: Experiences & Wishful ThinkingMy perspective on all things BI and CRM -- as I see and experience them in my international consulting across various industries. One thing I've learned? It is a world-wide phenomenon that sales and marketing fight over lead quality and feedback, and then blame the contact center folks for customer defection. Which makes is it okay, I guess, since everyone's doing it...Some Solution Selling Tips- August 31, 2008 Quit pitching product features & promotions, and focus on the solution's outcome.http://networking.ittoolbox.com/r/rss.asp?url=http://it.toolbox.com/blogs/crm-realms/some-... Institution-wide CRM Acceptance is Incremental- August 28, 2008 Just as the best approach in private industry is that of incremental steps, so should higher ed institutions focus on starting with a specific stage of the student lifecycle or on a particular department.http://networking.ittoolbox.com/r/rss.asp?url=http://it.toolbox.com/blogs/crm-realms/insti... Is your sales message confusing potential buyers- August 24, 2008 How to build a focused and simplified sales and marketing message.http://networking.ittoolbox.com/r/rss.asp?url=http://it.toolbox.com/blogs/crm-realms/is-yo... Are BI acquisitions increasing the market pie, or just shuffling the slices- August 10, 2008 How the BI market consolidation may be increasing the pervasiveness of BI, while driving down cost.http://networking.ittoolbox.com/r/rss.asp?url=http://it.toolbox.com/blogs/crm-realms/are-b... |