Marketing PlaybookMarketing Playbook. Making the world safe for humans in marketingRead All About It- January 27, 2006 "NEWS is what someone wants to suppress. Everything else is advertising. - Reuven Frank, former head of NBC news The Economist has a very interesting survey of the PR industry. You should take a look. As all of us...http://marketingplaybook.com/2006/01/27/read_all_about_it.html Practical Segmentation Continued - More Paul Wang Thoughts- January 6, 2006 Paul Wang really is amazing. Another approach he outlines takes his simple segmentation a step further. In How to Manage Customers he first outlines a segmentation approach based on lifetime value and then marries this with a stunningly simple and...http://marketingplaybook.com/2006/01/06/practical_segmentation_continued_more_paul_wang_th... Now You're Ready (for a very good tagline)- January 5, 2006 I have bemoaned the lack of good taglines for some time. I have always thought that less is more and that if you can get the essense of your marketing down to 1-5 words that really work and aren't...http://marketingplaybook.com/2006/01/05/now_youre_ready_for_a_very_good_tagline.html Leveraging the Optimal Synergy of Maximal Nonsense- January 4, 2006 I just got this wonderful book as a gift: Why Business People Speak Like Idiots : A Bullfighter's Guide, by Brian Fugere, Chelsea Hardaway, Jon Warshawsky I know a lot has already been written about this but boy, it...http://marketingplaybook.com/2006/01/04/leveraging_the_optimal_synergy_of_maximal_nonsense... Paul Wang - a God of Customer Segmentation- January 4, 2006 Several years ago I went to a lecture at the excellent Northwestern School of Integrated Marketing Communications. It was by this young guy, Paul Wang, and the down to earth, insightful and practical things he had to say about...http://marketingplaybook.com/2006/01/04/paul_wang_a_god_of_customer_segmentation.html |