Marketing PlaybookMarketing Playbook. Making the world safe for humans in marketingPickle Theory - Proof and Perceived Value- March 22, 2006 As marketing people we have often emphasized the power of proof. As venture capitalists, one of our jobs is assessing the value of companies that do not have a public market (and hopefully also maximizing that "value" in the final...http://marketingplaybook.com/2006/03/22/pickle_theory_proof_and_perceived_value.html SF Bags - The Art of the Upsell- March 22, 2006 I love SFBags or Waterfield Design. They have the best most versitile laptop computer bags. I also love some things they do in their site. Especially the build-your-own section. They ask you a bunch of questions to customize your...http://marketingplaybook.com/2006/03/22/sf_bags_the_art_of_the_upsell.html Economist Roundtable: Shanghai - March 2829- March 17, 2006 Really excited to be speaking at the Economist's Third China Branding Roundtable: Standing out in a crowd. It's at the Pudong Shangri-La, Shanghai on Tuesday March 28th 2006 - Wednesday March 29th 2006. To find out more, click here....http://marketingplaybook.com/2006/03/16/economist_roundtable_shanghai_march_2829.html Complexity in MotionMSFT Repackaging: It's all my fault!!- March 8, 2006 Once again simplicity is shown to be both so powerful and so easy to stray from. By now many of you have seen the recent spoof video that shows how Microsoft would transform the simple, powerful, elegant packaging of...http://marketingplaybook.com/2006/03/08/complexity_in_motionmsft_repackaging_its_all_my_fa... |