Marketing PlaybookMarketing Playbook. Making the world safe for humans in marketingNew Media Playbook - 5 "Rules"- May 31, 2006 Back in March, I gave a talk entitled 5 Rules for Marketing in a New Media World at the Economist Branding Summit in Shanghai. It was how to cope, as a marketer, with all growing choices and complexity of new...http://marketingplaybook.com/2006/05/30/new_media_playbook_5_rules.html |