Peppers and Rogers GroupWe are a management consulting firm dedicated to helping companies create and implement high impact customer based business strategies. We help our clients identify differences within their customer base and then use that insight to maximize the value of every customer relationship.Politics Meets the Social Scene- (Found June 24, 2008 ) Centuries-old tradition mashes up with the future of communication.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30732&From=RssDo... Customer Experience Experts Talk Shop- (Found June 24, 2008 ) There's a lot of room to grow when it comes to customer experience strategy.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30733&From=RssDo... Social Media With a Business Twist- (Found June 24, 2008 ) While B2C marketers have been quick to jump on the social media bandwagon, seeking ways to get their message out on the likes of Facebook, MySpace, and YouTube, many B2B marketers have had a harder time of it.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30739&From=RssDo... Forget Politics As Usual- (Found June 24, 2008 ) This year online technology is making its mark on the U.S. political process as a crucial part of any campaign strategy, much like it has in business.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30738&From=RssDo... What Makes Passengers Loyal to an Airline- (Found June 24, 2008 ) New research shows that there's more to the decision than just price and schedule.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30746&From=RssDo... Webview: What Makes Passengers Loyal to an Airline- (Found June 24, 2008 )http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30749&From=RssDo... The New Tools of Mathematical Marketing- (Found June 24, 2008 ) Search Engine Marketing (SEM) is so pervasive and powerful, and so obviously the tool of choice for new customer acquisition, that marketers sometimes put less emphasis on the parallel task of existing customer marketing.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30680&From=RssDo... Facebooking at Work- (Found June 24, 2008 ) Serena Software boosts employee collaboration using social media.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30709&From=RssDo... To Each His Own Homepage- (Found June 24, 2008 ) Most retailers have mastered the basics of an effective online presence; now its time for them to focus on tools that are the new must-haves, like improving the customer experience through customized pages, search results, and recommendations.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30715&From=RssDo... The CMO Conundrum: All Vision and No Voice- (Found June 24, 2008 ) Chief Marketing Officers, often dependent upon peers and other resources beyond their direct control, are becoming more vocal about the lack of direction and patience they receivewhich sometimes results in a quick dismissal.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30696&From=RssDo... |