Peppers and Rogers GroupWe are a management consulting firm dedicated to helping companies create and implement high impact customer based business strategies. We help our clients identify differences within their customer base and then use that insight to maximize the value of every customer relationship.The Multiplier Effect of Social Media- (Found June 24, 2008 ) Social commerce has huge opportunities for marketing optimization and real returns. However, there are three problems with some retailers social commerce strategies.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30790&From=RssDo... Executives Predict What Marketing Will Look Like in 2020- (Found June 24, 2008 ) If the present is such an unpredictable time for marketers, what will the future look likehttp://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30782&From=RssDo... Sole Gets to the Heart of Its Action Sports Customers- (Found June 24, 2008 ) Sole Technologies is in the business of selling shoes, but this company is no Buster Brown.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30783&From=RssDo... Now Playing: Privacy Policy, Starring The Fine Print- (Found June 24, 2008 ) To date, online companies' privacy policies have been among their best kept secrets. Realizing the importance of privacy to their customers' quality of experience, however, online providers are taking steps to make the fine print easier to access and digest.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30793&From=RssDo... The Surprising New Sources of Innovation- (Found June 24, 2008 ) Would you consider toy company Lego an innovator The company may have been around for decades, but according to one expert, its a leader in innovative thinking and collaboration with customers.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30795&From=RssDo... Rich Man, Poor Man- (Found June 24, 2008 ) Customers run along the entire economic spectrum, and many companies succeed by understanding the needs of certain customer groups within that spectrum.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30797&From=RssDo... Make an Event Out of Being Green- (Found June 24, 2008 ) Everywhere you look, sustainability is permeating the business world.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30796&From=RssDo... Live Action Marketing- (Found June 24, 2008 ) Before most households had broadband Internet access, marketers had to rely on static images and rudimentary flash to entice audiences with advertising or other content. That's about to change.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30684&From=RssDo... eBay Reinvents Its Customer Experience- (Found June 24, 2008 ) The online marketplace gets a customer strategy makeover.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30799&From=RssDo... Did eBay Sacrifice the Seller Experience- (Found June 24, 2008 ) eBay policy changes have left some of its sellers believing their experience has suffered a downgrade.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30803&From=RssDo... |