Peppers and Rogers GroupWe are a management consulting firm dedicated to helping companies create and implement high impact customer based business strategies. We help our clients identify differences within their customer base and then use that insight to maximize the value of every customer relationship.Packard Bell Goes Direct- (Found June 24, 2008 ) Packard Bell has not only developed a way to communicate with consumers at the point of sale, but to also collect insight and build long-term loyalty. By implementing a cross-channel communications program, the PC manufacturer has increased repeat business by 50 percent.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30878&From=RssDo... Email Marketing Evolves...Automatically- (Found June 24, 2008 ) Competition for the inbox remains fierce and spam continues to impact email reputation. Savvy email marketers realize the success ofbuilding one-to-one relationships with customers over email.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30873&From=RssDo... Dont Discard the IVR!- (Found June 24, 2008 ) Speech self-service isnt for everyone.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30844&From=RssDo... Social Networkers, Start Your Engines!- (Found June 24, 2008 ) A social network is kind of like having tens or hundreds of thousands of people in one place at one time, all sharing information and interacting with one another about their commonalities. What better place to develop one than at a NASCAR race, where hundreds of thousands of people are gathered to share in an experiencehttp://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30869&From=RssDo... Where You At- (Found June 24, 2008 ) Companies are finding new, innovative ways to connect with customers via the ever-growing number of mobile devices in their pockets. One of the more promising emerging tools is location-based technology.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30870&From=RssDo... Retailer's Email Tactics Boost Sales- (Found June 24, 2008 ) A furniture company retains customer loyalty with its email strategy.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30866&From=RssDo... Should Governments Be Customer Centric- (Found June 24, 2008 ) The principles around customer centricity are universal, and government officials are just as interested in the topic as any business audience.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30899&From=RssDo... Building a Strong Multichannel Foundation- (Found June 24, 2008 ) With solutions stacked on each other and assembled in awkward fashion, many marketers have created a precarious house of cards. The best chance for executing an indestructible marketing strategy is to build a solid foundation.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30894&From=RssDo... Seeking an Edge with Mobile CRM- (Found June 24, 2008 ) Organizations are mobilizing their sales teams with the latest technologies to improve the customer and prospect experience.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30923&From=RssDo... MDM in the Real World- (Found June 24, 2008 ) The key to delivering a consistent customer experience across the organization is information. Master Data Management (MDM) software or systems enable organizations to strategically leverage and share those critical data assets.http://www.1to1media.com/linkpass.aspx?Action=DocumentLink&DOC_ID=30919&From=RssDo... |