Marketing Success in a Down Economy 8 - Feed Your Troops- April 30, 2008 Nothing sucks the motivation out of people as quickly as the absence of information -- in other words -- marketing to the people within your firm or company may be the best thing you can do to weather a down economy.A recent study measured the effectiveness of having wide open communications with employees about the situation and health of the company they worked for. The results were astounding.Employee retention - +44%Customer loyalty - +56%Safety - +50% betterProductivity -...http://marketingcatalyst.blogspot.com/2008/04/marketing-success-in-down-economy-8.html Marketing Success in a Down Economy 7 - Peer Into Your Future- April 30, 2008 Successful marketing in any economy is part knowing what to do and part knowing were to seek advise.At my last law firm I founded a leaders roundtable for my managing partner. Each member of his roundtable were handpicked leaders at other professional services firms in the region (banking, accounting, executive search, insurance, commercial real estate, investment banking, wealth management, etc.). The group met each month over breakfast to discuss the challenges of running a firmcompany and..http://marketingcatalyst.blogspot.com/2008/04/marketing-success-in-down-economy-7.html |