Avoiding People Traps at Networking Events- August 15, 2008 Do you ever find yourself trapped in a dead, unproductive conversation when attending a business event I know I do at almost every event. Tonight, for instance, I attended a networking mixer hosted by the local venture capital association. Midway through the event I found myself talking to a residential real estate agent . . . . What Yes! How did he get in here The worst part was that he didn't really talk -- he would just stand and stare at me as if I was supposed to be holding the...http://marketingcatalyst.blogspot.com/2008/08/avoiding-people-traps-at-networking.html The Wrong Reason for Client Satisfaction Programs- August 13, 2008 Taking care of clients is pretty much like taking care of a spouse or significant person in a relationship. If you really care, what you do comes from your heart -- not an instruction manual.Yet, so many firms (lawyers and marketers) miss the opportunity to really connect with their clients because they wish for client satisfaction to be a process of actions, and not actions based on desire. If you want to be really connected to your clients try not to do or be any of these things:"We'll have.http://marketingcatalyst.blogspot.com/2008/08/wrong-reason-for-client-satisfaction.html Apple Rules!- August 6, 2008 Two weeks ago I returned to my computer roots.My first computer was a Macintosh 512. Once purchased I was simply excited about something so miraculous -- no one in my family had any idea why I bought it, and yet only a few weeks later I had to beat them back from the keyboard to do my work (and play my games). My first version of PhotoShop required two disk drives and several disk swaps just to launch the program every time I used it -- and it was magical!But being a corporate slog, slowly the..http://marketingcatalyst.blogspot.com/2008/08/apple-rules.html The Long Arm of the Published Word- August 6, 2008 In a joyful moment I received an email from a fellow legal marketer plying her trade in Florida. One line from her email was especially rewarding, "I appreciate your posts and ideas and share them wmy group of 60 attorneys in Southwest Florida. It has finally motivated some to start moving out of the "old school" way of thinking."OK, as a blogger slogging away it is exactly this kind of feedback that will keep me at my keyboard -- and it is exactly this kind of comment that should motivate...http://marketingcatalyst.blogspot.com/2008/08/long-arm-of-published-word.html |