Be Remembered with a Leave-Behind for Your Referral Network- June 29, 2008 I am not a huge fan of printed collateral -- electronic media and the Internet trumped printed collateral for me several years ago. But, printed materials can play an important role in your marketing and business development mix when strategically deployed. Here is one great example -- A laminated one-sheet for your referral contacts. Here is how it works: Create a two-sided, 8 12" x 11" paperbrochure featuring:Your firmcompany nameYour name and contact informationA photo of..http://marketingcatalyst.blogspot.com/2008/06/ne-remembered-with-leave-behind-for.html Playing Hookie -- Definitely a Marketing Skill to Develop- June 24, 2008 Are you going on vacation this summer When you go what will go with you besides clothing, family, and itinerary Are you taking your Blackberry or Treo Will a laptop be tucked in between your swim suit and favorite t-shirtIn the search for excellence in the work we do the most overlooked skill is the ability to detach and take time for ourselves. We ARE more than our work!Over the years, to the astonishment of anyone that has worked for me, I have counseled them to play hooky from time to...http://marketingcatalyst.blogspot.com/2008/06/playing-hookie-definitely-marketing.html Let Your Audience Show You How They Liked Your Presentation- June 21, 2008 It is common for presenters and panelists to tape their performance. Doing so works well for both reviewing to moment to refine your presentation skills and, as a download for your website visitors.But if you would like to really get a look at how well you did -- point a camera at the audience.Of course you need to let the audience know they have a camera pointed their way -- and in true Pavlovian style the audience, at least for a little while, will appear to be incredibly attentive and...http://marketingcatalyst.blogspot.com/2008/06/let-your-audience-show-you-how-they.html How to Help Your Clients Feel Like You Do Not Care- June 13, 2008 Michelle Golden's article, "Must Be The Annual "Let's Send Them Everything We've Got" Mailing..." over at the Golden Practices blog, struck a cord with me. Too often I have witnessed brilliant lawyers and accountants ignoring sound advise about client care. Michelle's article is a clear, first-hand illustration, from a client perspective, of good advise ignored. My advise -- do not be "that" person.http://marketingcatalyst.blogspot.com/2008/06/how-to-help-your-clients-feel-like-you.html Marketing Skills Need Constant Care- June 12, 2008 Great marketing skills need constant care and attention to survive time and competition. In the same way that the legal profession demands Mandatory Continuing Legal Education (MCLE), professional marketers could demand an equal standard of renewal within themselves -- and any decently progressive law firm (or any professional services firm for that matter) should find a way to enable that continued growth.If you disagree I would love to hear what you consider to be the downside of consistent..http://marketingcatalyst.blogspot.com/2008/06/marketing-skills-need-constant-care.html How a Restaurant Can Help Your Personal Brand- June 8, 2008 I went to lunch last week at McCormick & Schmick's with a partner from a local accounting firm. As we entered the restaurant staff and matre d' all greeted him by name with smiles and affection -- the matre d' asked, "your usual table", which turned out to be, of course, a prime spot in a prime restaurant. I was impressed!Thinking back -- I used to be a frequent diner, with guest(s), at The Center Club in Costa Mesa. I was known by the staff who greeted me by name and stepped-up their..http://marketingcatalyst.blogspot.com/2008/06/how-restaurant-can-help-your-personal.html Marketing Your Firm vs. Promoting Your People- June 2, 2008 There are a lot of ways to spend your marketing dollar -- some tactics work really well to extend the brand of your firm while other activities work to promote an individual. It is important to understand which tactic is best used for either. Here is my short list:Promoting Your Firm - Activities that raise awareness of your firm at-large more than building the brand of an individual.Sponsorship of associations, events, award dinners, etc.Advertising in business journals, daily's,...http://marketingcatalyst.blogspot.com/2008/06/marketing-your-firm-vs-promoting-your.html |