How Often Do You Remind Your Network that New Business is Desired- July 18, 2008 When you attend a networking event are you asking for helpThis is how networking at a business event works:Go to event and talk with people you know and do not knowIn every conversation, as needed, tell the other person what you doAlways ask what you might do to help them if the connection seems appropriateEnd every conversation (when appropriate) by telling the person you are talking to what kind of clients you are looking for and asking that heshe keeps you in mindNote: "When appropriate" is.http://marketingcatalyst.blogspot.com/2008/07/how-often-do-you-remind-your-network.html Marketing Defined and Writing to be Understood- July 16, 2008 A reader asked me to expand on my comments about reader comprehension by providing an example. O.K.I ran across a couple of interesting definitions of "marketing""Marketing: find out what your customers want and then give it to them."Tim Cohn, Marketing Consultant and Author"Marketing and innovation are the two chief functions of business. You get paid for creating a customer, which is marketing. And you get paid for creating a new dimension of performance, which is innovation. Everything else.http://marketingcatalyst.blogspot.com/2005/01/marketing-defined.html Create from Scratch or Build from Example- July 15, 2008 The great crutch of mediocre marketers is the habit of looking at what other people have created and building something "better" on top of what they produced. It is easy to do but almost never produces good results. It is a bad crutch.The way I prefer to work is from scratch -- no looking at what other firms have done -- just create what feels right and appropriate. No doubt this path is the tougher of two but it is the most rewarding of both.I am working with a firm that hired a web...http://marketingcatalyst.blogspot.com/2008/07/create-from-scratch-or-build-from.html Two Things to Create More Compelling Collateral- July 13, 2008 There are hundreds of tips and ideas for creating compelling printed and electronic collateral, but today I had an interesting set of experiences that reminded me of two things that really matter -- the feel of the piece, and reader comprehension level.The Feel of the Piece: I was working on a referral sheet (see my previous post) today that was just not coming together for me. It had all the right words, but it just didn't feel right -- after frustrating a bit I put it aside to let it simmer..http://marketingcatalyst.blogspot.com/2008/07/two-things-to-create-more-compelling.html Your Client's Service Providors Can Be a Rich Referral Resource- July 11, 2008 I was in a meeting today with a group of sharp attorneys as they discussed different business relationships they needed to develop more referral resources -- a great conversation for any firm to enable. As the conversation waned I asked, "Have you been to lunch with the service providers that are already serving your existing clients" From the look on several faces my question cracked open a new idea for many.For all of my clients I strive to find out whom they use for banking, accounting,...http://marketingcatalyst.blogspot.com/2008/07/your-client-service-providors-can-be.html |