Targeted Boondoggle VS. Event Sponsorship: Let's Do the Math- May 30, 2008 I attended yet another boondoggle poker party last night hosted by two outstanding service providers in Southern California and I know their hosting money was so well spent. I am a supporter of sponsoring industry and community events and yet, if your goal is to get the best bang for your limited buck a targeted boondoggle is THE way to go. I've written about this in the past and it keeps surfacing as such a strong relationship development tactic.Let's say you have $2K to spend on "something".http://marketingcatalyst.blogspot.com/2008/05/targeted-boondoggle-vs-event.html "Lead, Follow, Or Get Out Of The Way"- May 23, 2008 I had the pleasure of witnessing the 60 mini-seminar conducted by Robert Fortunato & Mindy Danna of ForStrategy Consulting, Inc. entitled "Lead, Follow, Or Get Out Of The Way". It was the second time I'd seen the seminar and was just as amazed at what they taught.If you are looking for a mini-seminar that will wake up your people, I encourage you to contact Robert and Mindy right away. They impart career changing knowledge!http://marketingcatalyst.blogspot.com/2008/05/lead-follow-or-get-out-of-way.html Birthdays and Personal Moments of Importance- May 20, 2008 It means a lot that we remember and do anything to mark the significant moments in the life's of people we desire to be close to -- this is important for you to remember. These dates elevate us in the moment and goodness knows we can never have enough special days to feel good about ourselves. Here is my short list of moments to remember and acknowledge within your business network:Birthdays - Is there a day more important than this one It is "our day" and anyone that gives this to us...http://marketingcatalyst.blogspot.com/2008/05/birthdays-and-personal-moments-of.html How Good is Your Personal Commercial- May 13, 2008 I know that when I am telling someone what I and my company do I am fighting a battle of diminishing attention from my audience. Unfortunately, not paying attention to commercials is something we all learn to do just from watching TV and listening to radio our whole life -- and our business pitch is simply a first-person commercial.Many TV advertisers understand the psychology of this conditioning and have gone to great extremes to create 30-60 second entertainment experiences.I was at a...http://marketingcatalyst.blogspot.com/2008/03/how-good-is-your-personal-commercial.html Time is Precious to the Life of Your Practice- May 7, 2008 Imagine that instead of receiving money for work you where paid minutes of life.Years ago I watched a sciencesocial fiction short story (maybe on Twilight Zone or similar show) in which the monetary unit of exchange was life minutes -- run out of minutes and you die. Not much work in that society for bankruptcy attorneys . . . .But, surprise! Most legal and accounting practices live in that society right now. Think about it. At most traditional model firms success is tracked by how much...http://marketingcatalyst.blogspot.com/2008/05/time-is-precious-to-life-of-your.html Marketing Success in a Down Economy 10 - Shrink Your Menu and Promote Your Signature Dish- May 5, 2008 Chef Gordon Ramsey hosted a show called Kitchen Nightmares in which he visited failing restaurants and acted as a troubleshooter to help improve the establishments in just one week. I observed two key issues that appeared to be foundational problems at almost every restaurant he worked to turn around:1) The restaurant had far too many offerings on the their menu -- in trying appeal to every taste bud that might possibly walk through the door the menus were bloated and chefs were overwhelmed.2).http://marketingcatalyst.blogspot.com/2008/05/marketing-success-in-down-economy-10.html Marketing Success in a Down Economy 9 - Relaxation Promotes a Healthy Perspective- May 3, 2008 Have you ever had the experience of being inside an intense situation where something needed to be done and time was running out -- all the while everything you tried wasn't working and the harder you pushed the worse it got I have, and marketing in time's that feel tough can be just like that.It's like being in high school and trying to impress the young man or woman you've fallen for and no matter what you wind up feeling like a total dork! When we want something really bad it just seems to.http://marketingcatalyst.blogspot.com/2008/05/marketing-success-in-down-economy-8.html |