Small Business Branding » Steve WoodruffSmall Business Branding and Marketing Advice and CommentaryCan a Credit Card be Brighter- November 22, 2007 While killing time in a Chicago-area mall last week, I saw a large floor display for Discover Card (Discover Financial is based in Chicago, I believe) with a new branding approach. The solid orange letter &8220;O&8221; in the Discover logo was now lit up, and the one word tagline being featured was the word Brighter. Not ...http://www.smallbusinessbranding.com/838/brighter-credit-card/ Tagline Parallelism - One That Works, One That Doesnt- November 6, 2007 Today, I was driving behind a car that had a bumper sticker advertising some company (name will be withheld pending notification of next of kin). This company had a tagline of parallel statements that stated&8230;well, precisely nothing. Built on Product. Powered by People. Now, I don&8217;t know about you, but I don&8217;t go through life thinking about ...http://www.smallbusinessbranding.com/830/tagline-parallels/ |