Small Business Branding » Steve WoodruffSmall Business Branding and Marketing Advice and CommentaryFavorite Brand of All Time- April 29, 2007 I asked myself a question this morning, one that became more difficult to answer than I would have thought. Question: What is your single, all-time favorite brand By that, I mean a brand that has stood the test of time, creating warm feelings of gladness, enduring attachment, readiness to go-out-my-way for the brand experience, and an easy ...http://www.smallbusinessbranding.com/701/favorite-brand-of-all-time/ Bullet-point Branding- April 18, 2007 We&8217;ve all seen it. The company that presents itself as a series of bullet points, on a website or a brochure or a Powerpoint slide show. It&8217;s a bad practice In fact, it&8217;s a really bad practice Because it&8217;s ineffective And turns off the audience So don&8217;t do it! Recently, I was at an evening meeting for a professional organization I ...http://www.smallbusinessbranding.com/694/bullet-point-branding/ 10 Lessons Learned from Starting a Small Business- April 10, 2007 After almost 20 years of &8220;career&8221; jobs, I finally ventured out on my own in the middle of 2006. I&8217;d thought about such a move for many years, but did not feel ready - until late 2005, when it dawned on me that the ONLY way I was ever going to have a tailor-made opportunity ...http://www.smallbusinessbranding.com/688/10-lesssons-learned/ |