Small Business Branding » Steve WoodruffSmall Business Branding and Marketing Advice and CommentaryDoes this Tagline Get it Done- May 31, 2007 I noticed this week that the big financial group Citi has launched a new campaign. It&8217;s actually quite well done on many fronts (I saw it first in a full-page ad in the Wall Street Journal; however, you can see an on-line version at www.citi.comletsgetitdone). The tagline is &8220;let&8217;s get it done.&8221; The premise: Dreams are ...http://www.smallbusinessbranding.com/730/get-it-done/ Re-Branding Chrysler- May 24, 2007 It&8217;s been high up in the news columns of late - the U.S. car company Chrysler is being split off from its unfortunate marriage to the German company Daimler, and will return to its status as an unwed manufacturer. In fact, the Cerberus Capital Management purchase will give Chrysler a very interesting opportunity - re-asserting ...http://www.smallbusinessbranding.com/725/re-branding-chrysler/ How To Be Unremarkable- May 19, 2007 It&8217;s doubtful that any small business owner sits down to compose his or her Business Plan, and starts the list with a 1 priority such as this: Get lost in the crowd Yet, it would almost seem that many, when naming their companies or coming up with a tagline, actually adopt that as a goal! Therefore, here ...http://www.smallbusinessbranding.com/713/how-to-be-unremarkable/ Are You Telling Your Brand Story- May 7, 2007 Every brand has a message. That message can be communicated in a number of ways, and one of the most crucial tools in your brand messaging toolkit is one of the most simple. Storytelling. We are hard-wired, as a species, to connect to stories. That is why some of the most effective teachers throughout history were ...http://www.smallbusinessbranding.com/706/are-you-telling-your-brand-story/ |