Small Business Branding » Steve WoodruffSmall Business Branding and Marketing Advice and CommentaryWhat, Me Worry About my Product Name- August 29, 2007 In the most recent edition of Inc. magazine, which arrived in my mailbox this week, I noticed a review of new video projectors (the on-line article is here). Now I like technology and gadgets, but I simply do not understand what thought process - if any - goes into the naming of many of these ...http://www.smallbusinessbranding.com/795/product-branding-naming/ Ad Value or Add Value- August 13, 2007 One of the first bridges to be crossed when launching or building a brand is advertising. How much time and money and effort do I spend &8220;reaching&8221; my target audience with advertising What is the &8220;ad value&8221; - what&8217;s the ROI Advertising certainly has its place in building brand awareness. But perhaps, first and foremost, you ...http://www.smallbusinessbranding.com/782/add-value/ Its our Biggest Sale of the Season!!- August 6, 2007 It&8217;s wearying, listening to the tired and noisy pitches from auto dealers - is it not Then, there is the experience of listening to the pitch from a sales person when you finally succumb to the inevitable, and force yourself to go to a car dealer because&8230;well, you&8217;ve got to buy a car. Does it have to ...http://www.smallbusinessbranding.com/781/auto-sales/ |