Small Business Branding » Steve WoodruffSmall Business Branding and Marketing Advice and CommentaryBranding at a Trade Show- June 23, 2007 I just returned from a conference, which had over 100 exhibitors in the exhibit hall. In over 20 years of both attending and displaying at trade shows, I marvel at how badly many companies manage the opportunity to promote their brand. Here are a few tips for more effective branding on the exhibit floor: 1. Make ...http://www.smallbusinessbranding.com/749/branding-at-a-trade-show/ Collaborative Branding: Announcing BrandingWire- June 14, 2007 How do you harness a dozen creative marketing minds - most of whom have never met each other - into a collective branding project Answer: BrandingWire. A blog-based, live experiment in collaborative branding. Marketing bloggers have begun to develop quite a spirit of mutual respect, encouragement, and cooperation. Growing out of some recent collaborative projects (such as ...http://www.smallbusinessbranding.com/742/collaborative-branding-announcing-brandingwire/ |