Small Business Branding » Steve WoodruffSmall Business Branding and Marketing Advice and CommentaryDoes Your Brand Suffer from IDD (Identity Deficit Disorder)- July 23, 2007 It&8217;s a pervasive problem. Identity Deficit Disorder afflicts many brands. Do you suffer from IDD Here are some of the most common symptoms: 1. Lack of focus - it&8217;s not clear what the brand stands for. 2. Has trouble organizing - can&8217;t seem to look at the big picture and ensure that a coherent identity and message ...http://www.smallbusinessbranding.com/770/identity-deficit-disorder/ Brand Identity: Whats Your Threat Level- July 3, 2007 The most secure and successful brands are so clearly differentiated in the minds of clients, and give such value to them, that their identity is easily &8220;passed around&8221; in the marketplace. What&8217;s the &8220;threat level&8221; of your brand How can you move to a position of market security Think about brands that, in your own experience, occupy ...http://www.smallbusinessbranding.com/756/brand-identity-whats-your-threat-level/ |