Small Business Branding » Steve WoodruffSmall Business Branding and Marketing Advice and CommentaryWho Needs You- December 11, 2007 When you&8217;re a solo entrepreneur or a small-business marketer, you can&8217;t afford to blanket the airwaves with advertising, casting a huge net with the hopes of landing some fish. Your outreach to potential customers has to be count. It has to be focused, well-targeted, and efficient. Therefore, when determining your target audience, you should ask yourself a ...http://www.smallbusinessbranding.com/843/who-needs-you/ |